Most conventional programs act like steroids for the lawn, continuous chemical injections and pesticide applications whether the lawn needs it or not.
Most lawns have a chemical dependency on high nitrogen fertilizers and become weak and susceptible to disease and insect damage.
An organic plan will start with a soil test. From that we can determine exactly what the soil needs to sustain a healthy lawn. An organic lawn is naturally resistant to disease, drought, invasive weeds and insect problems.